We Create Solutions That
Elevate Outdoor Brands. We Build Stronger Connections
That Amplify Your Voice. We Tailor Media Strategies
That Drive Results.

Since 2007, Source Outdoor Group has been dedicated to helping both B2C and B2B companies achieve their brand development and growth objectives. Over the years, we’ve grown into one of the nation’s leading marketing agencies specializing in the outdoor and lifestyle industries, partnering with brands ranging from innovative start-ups to iconic manufacturers. By combining deep industry expertise with data-driven strategies, we help brands connect with their audiences, build loyalty, and drive measurable growth.

Our mission is simple

to help outdoor brands thrive in a competitive marketplace.

We do this by:

Building Trusted Partnerships
Being Proactive and Personal
Staying Accountable
Making It Easy

KEY SERVICES

We offer a comprehensive suite of services to execute your marketing strategy effectively. Together, we leverage industry-leading expertise to craft a customer journey plan that delivers results. Our strategies enhance product discoverability, build brand value, and resonate with target customers. We promote engagement and influence through product education and differentiation, while optimizing audience development and conversions.

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KEY SERVICES

We offer a comprehensive suite of services to execute your marketing strategy effectively. Together, we leverage industry-leading expertise to craft a customer journey plan that delivers results. Our strategies enhance product discoverability, build brand value, and resonate with target customers. We promote engagement and influence through product education and differentiation, while optimizing audience development and conversions.

Public Relations

  • Press Releases: Craft and distribute newsworthy stories to media outlets.
  • Editorial Outreach: Secure features and mentions in top-tier publications.
  • SEO and Product Blogs: Create optimized content to improve search visibility and educate consumers.
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Creative Services

  • Brand Creative: Develop logos, packaging, and visual assets that reflect your brand’s identity.
  • Campaign Creative: Design ads, catalogs, POP displays, and eblasts that captivate your audience.
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Influencer and Affiliate Marketing

  • Influencer Partnerships: Collaborate with trusted voices in the outdoor community to amplify your brand.
  • User-Generated Content: Leverage authentic content from your customers to build trust and credibility.
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Content and Email Marketing

  • Content Development: Create blogs, guides, and videos that educate and inspire your audience.
  • Email Campaigns: Design personalized email sequences to nurture leads and drive conversions.
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Paid Search and Programmatic Advertising

  • Google Ads: Run targeted search and display campaigns to capture high-intent customers.
  • Social Ads: Promote your brand on platforms like Facebook, Instagram, and LinkedIn.
  • Programmatic Advertising: Use data-driven automation to reach your audience at scale.
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Media Strategy

  • Media Evaluation & Selection: Through in-depth research and analysis, we evaluate traditional, digital, and endemic media options to determine the best mix for your brand.
  • Media Calendar Development & Execution: We create and manage detailed calendars that align with your marketing goals, ensuring consistent and timely execution across all channels.
  • KPIs & Performance Reporting: Our team tracks key performance indicators (KPIs) to measure the success of your campaigns and provide actionable insights for continuous improvement.
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Social Media Management and Marketing

  • Social Strategy: Develop and execute plans to grow your presence on platforms like Instagram, Facebook, and TikTok.
  • Community Engagement: Foster meaningful interactions with your audience to build loyalty and advocacy.
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OUR CLIENTS

Whether you’re a start-up looking to make your mark or an established brand aiming to stay ahead of the curve, Source Outdoor Group is here to help you achieve your goals. Let’s build something extraordinary together.

Let’s Grow Together

OUR WORK

DIGITAL
STRATEGY
CREATIVE
PUBLIC
RELATIONS